NPS Calculator & Benchmark
Turn raw survey responses into a Net Promoter Score, with the promoter/passive/detractor breakdown and illustrative industry benchmarks.
| E-commerce & retail | 45 | ahead |
| Consulting & professional services | 43 | ahead |
| Construction & trades | 42 | ahead |
| Education | 41 | ahead |
| Healthcare | 38 | ahead |
| SaaS & software | 36 | ahead |
| Insurance | 35 | ahead |
| Financial services | 34 | ahead |
How Net Promoter Score is calculated
NPS comes from one question — “how likely are you to recommend us?” on a 0–10 scale. Respondents split into promoters (9–10), passives (7–8), and detractors (0–6). The score is the percentage of promoters minus the percentage of detractors, landing somewhere between −100 and +100.
Passives count toward the total response count but not the score itself. This NPS calculator accepts either bucketed counts or a raw paste of 0–10 ratings, which it sorts into the three groups for you.
What counts as a good NPS score?
Any score above zero means promoters outnumber detractors. As a rough ladder: below 0 needs work, 0–30 is good, 30–50 is great, 50–70 is excellent, and above 70 is world-class.
NPS varies widely by industry, though — a 35 that's mediocre in retail can be strong in insurance. The benchmark table on this page is for orientation, not a verdict; what matters most is your own score trending up over time.
Turning the score into action
The NPS number matters less than the reasons behind it. Always pair the 0–10 question with an open follow-up asking why, and measure on a consistent cadence with identical wording so the trend stays comparable.
Build that survey in SimilarForm — the vertical AI co-pilot suggests the right follow-up questions for your industry — then drop the responses straight back into this calculator.
Questions & answers
How is NPS calculated?+
Net Promoter Score = the percentage of promoters minus the percentage of detractors. Promoters rate you 9–10, passives 7–8, detractors 0–6. The result ranges from −100 to +100.
What counts as a good NPS?+
Any positive score means you have more promoters than detractors. As a rough guide: below 0 needs work, 0–30 is good, 30–50 is great, 50–70 is excellent, and above 70 is world-class. Benchmarks vary a lot by industry.
Are the benchmarks live data?+
No — they are static, representative figures baked into the page for orientation. Treat them as a ballpark, not a precise competitive feed.
Can I paste raw survey scores?+
Yes. Switch to paste mode and drop in your 0–10 ratings separated by spaces, commas, or new lines — the tool buckets them into promoters, passives, and detractors automatically.
Run your next NPS survey in SimilarForm.
Build a clean, on-brand NPS survey in minutes — or recreate the one you already use from a link. Free to start.